Commercial Day.
Today, both Marketing 11's and 12's will
recieve your last assignment. I have decided to use this final assignment instead of a Final Exam, so there will NOT be a Final Exam, just this assignment.
Marketing 11
Marketing is more than just advertising. It involves creating an idea, invention, or innovation, then marketers are
invovled in designing a product. Next they need to price and distribute the product. Finally they need to promote the product (4P's). Your assignment is to describe this process in detail. You can use one product as an example or you can talk
abou the marketing process in general. To help you out, I have included a list of all of the key terms from the entire semester at the bottom of this post.
Marketing 12
You are all quite familiar with
tradtional advertising, TV, newspaper, and radio ads. You are to write a paper explaining how advertising is changing. You have learned about
Guerilla marketing, word of mouth marketing, mobile marketing, and using social networking to market. In your paper discuss how these and other
stratagies are used to market products and services. You may include pictures/video as examples just make sure that you demonstrate your knowledge about how marketing is different now than it was 50 years ago.
Remember, your commercial projects are due to me on THURSDAY. NO
LATES WILL BE ACCEPTED.
Final assignment DUE FRIDAY. Again, NO
LATES!!!
MARKETING 11 Terms
Here is a list of terms for Chapter 1
Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.
* = Not in Textbook
Marketing:
Industrial goods (finished goods)
Raw material
Supply and Demand
Marketing Organization (Regional, International, Brand, Distribution)
Target Market
aggregate market
differentiated market
Marketing mix (4 P's)
Product Mix
Promotions Mix
Pricing Mix
Place Mix
Brand / Branding
Push strategy
Pull strategy
* Census
Chapters 2 and 3.
Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.
* = Not in Textbook
Chapter 2
Customer
Consumer
(*) Consignment
Gatekeeper
Product Life cycles (traditional, seasonal, fad, niche)
fad vs trend
demographics
baby boomers
Thorndikes Law of Effect
Maslow's Hierarchy of Needs
Household name
* Celebrity endorsement
Bust
* Spin off product
Chapter 3
profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competition
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer
Chapter 4
market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store design decreases shrinkage
*shrinkage
Chapter 5
feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mapping
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off
Here is the list of terms from Chapter 9.
Advertising is most important for
identical
mass marketed
easy to describe
low priced
new
heavily competitive
Brand awareness
brand trial
brand preference
brand reminder
brand repositioning
Unique selling proposition
SWOT
biological appeal
emotional appeal
rational appeal
social appeal
8 Types of media with advantages and disadvantages for each.
Lobbyist
Contests and sweepstakes
refunds and rebates
redemption
premium
self liquidators
Point of purchase
