Thur Sept 29

Marketing 11

CHAPTER 2 TEST

When you are done, you will recieve your first major project

Marketing 12

You are recieving a Major Project today,

Due at the end of today, a pitch for your Brand.

Wed Sept 29

Marketing 11

CHAPTER 2 Test Tomorrow!

First either ask Mr. Southwell what a Slogan is or look it up on-line,

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Marketing 12

(Presentation)

Today you are going to focus on Dubai. You will need to use the internet to answer the following questions. Feel free to help each other but do not copy.

1. What is Dubai?

2. What is it's number one industry?

3. What industry are they trying to build/improve?

4. What has happened to the Dubai economy recently?

5. What is scheduled to open in Dubai today? What do you think about it?

6. What is Dubai World? Is it successful so far? Explain

7. What are some of Dubai's other 'mega' projects?

8. Do you think Dubai's plan to change it's oil economy to a tourist economy targeting the very rich is a good one? Why or why not?

Tue Sept 27

Commercial Day

Marketing 11

Start by completing the reveiw below

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

Marketing 12

today we are going to take about 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

Fri Sept 23

Marketing 11

Yesterday we talked about motivational theory.

Many marketers divided peoples motivations into 4 main catagories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, a link to a video commercial.

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

Marketing 12

Present Projects.

Thur Sept 22

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslos Heirarchy of Needs

Marketing 12

Time to work on projects

Wed Sept 21

Marketing 11

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

Time for project

Tue Sept 20

Commercial Day

Marketing 11,
Today you have time to work on your Advertising Icons projects.

DUE Wednesday.

This link may help.
www.advertisingiconmuseum.com

Marketing 12

New Projet

Mon Sept 19

Marketing 11

Chapter 1 Quiz

Marketing 12

1. What is guerilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Fri Sept 16

Today we are going to be watching a Video called Corportaions in the Classroom. This ties into our current global economic situation as school struggle to find adequate funding.

BOTH Marketing classes will be watching this video

When we finish, you are to write a short paper stating the advantages and disadvantages of having corporate sponsors in schools and the education system.

Marketing 11: Don't forget the quiz on Monday!!!

Thur Sept 15

Commercial Day

Marketing 11

Review

First, complete questions 1,2,7,8

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services (Raw materials, consumer good, finished good etc) NOTES

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Sec 1.5

HOMEWORK: Study TEST Monday

Marketing 12

Today you will be looking at packaging. http://www.recyclenow.com/why_recycling_matters/packaging/index.html

use the article and your own observations to answer these questions

1. What is packaging and why is it important?

2. Why is so much packaging used on products, use the article and your own observations to answer this

One area where packaging is getting bigger and more complex is toy packaging. Read the following article and answer the question.

http://www.drtoy.com/spotlight_on_the_toy_industry/six_tips_to_better_toy_packaging.html

3. What are the tips on how to make effective toy packaging? (in your own words)

Wed Sept 14

Marketing 11
Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

b) How would marketing a fad be different that marketing a long term product?

5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,

Marketing 12

Start by reading the article at the this LINK

Now answer the following questions.

1. Where did Google get its name?

2. How did Google get started?

3. What are some of Google's Corporate philosophies?

4. What sets google apart from its competition? Why do you think it was successful when other search engines weren't?

5. This article is from last year, go on-line and find out what is in the works for google in the near future. Are they coming out with new products or new features, if so what are they? Do you think they will be successful? Why or why not?

Tue Sept 13

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Today you are going to be looking at 'The Bay'. It is the oldest company in human history so it has obviously had some success in changing with the times and repositioning itself as a brand.

Questions
1. Why is it important that companies change over time?

Use this link for question 2 http://www.vancouversun.com/life/goes+upscale/5393441/story.html

2. How and why is the Bay introducing 'The Room'

use this link for questions 3 and 4 LINK

3. What is the Topshop brand and why is it significant if the Bay carries it?

4. What target demographic is the Bay going after by changing the brands it carries?

use this link for question 5 and 6 LINK

5. What is the Bay doing to some of the restaurants it currently has?

6. From a branding, and customer perspective, why it the Bay changing its restaurants?

Mon Sept 12

Marketing 11
Read and discuss pg 18 on Non Profit and Not for Profit Companies.

Please go to the following link and complete the assignment.
Assignment

Marketing 12

A key part of branding and brand recognition is logo. It can help a company get that ever important peice of mental real estate in peoples minds to remind them of their brand. Please complete the following assignment on Logos. When you get to the last question, you can do it on paper or on the computer but it has to be your work. You can take inpiration from existing logos but you must make it your own.

Go to the following link and complete the activity.

http://www.worldofmarketing.nelson.com/studactivities_ch06_02.html

Fri Sept 9

Today we will be talking about supply and demand, we will read pg. 8-10 in the textbook,
NOTES on Business Ownership, Marketing Organizational Focus, and Supply and Demand

Marketing 11
You will have time to finish the work from yesterday (Jones Soda) then complete the assignment below....

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link, if it doesn't work, do a google search for a free version (there are lots)

http://www.gamehouse.com/gamedetails/?game=LemonadeT

Marketing 12

Please finish the assignment from yesterday

Thur Sept 8

Commercial Day

Today you will receive your textbooks. Remember to put your names in them and bring them to class.

Marketing 11
Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

First, please complete the following quiz so I can get a feel for what you already know about business. QUIZ

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their websitehttp://www.jonessoda.com/ and then go to "http://www.pepsi.com" You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than on when you have finished.

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explaination as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/

Wed Sept 7

Welcome to Marketing 11 and 12!!

Today we are going to go over the course outline and class expectations.

Marketing 11
Please complete the worksheet for TWO careers. When you are done please e-mail them to me. Please always put your name in the subject line eg. "John careers in marketing".

Marketing 12

Hopefully you haven't forgot everything you learned in marketing in the past. It is time to refresh your memory. You are to go on-line and findtwo recent advertisements (billboard, video, banner ad, etc). Once you have your ad (please either copy a picture of the ad or copy the link), determine the target market (be specific). what strategies are used in the ad, and what are some strengths and weaknesses of the ad. When you finish, please e-mail your work to me. Please always put your name in the subject line. eg. "John, ad review".

Now please complete the survery at the link below.
Survey