Thur Dec 1

Chapter 4 Test Is POSTPONED until tomorrow!

Next please read pages 164 and 165 and answer questions 2 and 3.

When you finish, please go to the following website

www.feedthepig.org

Take the 'Beat your brain' and the '5% challenge' on the home page

Next look at the section "think having money is about luck" and watch the commercials

Next please read pages 164 and 165 and answer questions 2 and 3.

Marketing 12.

Also go to the feed the pig website and

Wed Nov 30

Chapter 4 test TOMORROW

Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.
Now, here are some quotes from famous people who ended up being totally wrong (funny).
http://www.planetmike.com/jokes/lists/words_of_wisdom.shtml


Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.

http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/3662631/

http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/

1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks
DUE DATE: Friday Dec 2

Marketing 12, carry on with Projects

Tue Nov 29

Commercial Day

Marketing 11

Today we are going to do a review for Chapter 4. If you haven't already, please finish the review questions from last week. TEST on THURSDAY!!

Talk on Mode, Mean, and Median

Next we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

Worksheet, discussion and continue on project (stocks)

Zeenat. Continue with powerpoint

Include: What is a freetrade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Mon Nov 28

Good morning, please hand in your store layouts if you haven't already.

Next, all students are to create a commercial at the following link. Think of some stratagies that you have seen in other commercials. Please e-mail me your commercial when you finish.

Bombay TV - Subtitle A Movie (http://www.grapheine.com/bombaytv/index.php?lang=uk)

Next we will play a review game on Chapter 4.

Commercial Day (since I was away)

Marketing 11
Today you can finish up your store layouts.

Next please complete the following Chapter review and show it to me for competion marks.

NEXT start to review for Chapter 4,

Chapter Review: Questions 2, 3, 4, 7, and 12 on pages 160 and 161
HOMEWORK: STUDY!!!

Marketing 12.

Today we are going to talk about 'Incentives' and 'private property' (ownership).

Thur Nov 24

Sorry for being away again.

Marketing 11. Here is a link that may help you with your projects DUE MONDAY

www.smartdraw.com

Marketing 12

Please carry on with your investments

Zeenat. Please go on-line and see if you can find any news items on Free trade agreements with Canada. For example, we are about to sign a free trade agreement with Honduras.

Tue Nov 22

Today Marketing 11 will be presenting thier commercial assignments.

NEW PROJECT

You are to create a store layout for a store type of your choice. Your layout must

* Increase sales
* Decrease shrinkage
* Have a legend explaining how your store does this

Marketing 12

Time to work on projects

Mon Nov 21

Marketing 11

Time to work on your presentations that are Due Tomorrow.

Notes on store layout and design.

Marketing 12

Discussion and time to work on investements.

Thur Nov 17

Commercial Day

Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Marketing 12

Today we will be looking at Macro Economics and starting our unit on the stock market.

Macro Economics (Zeenat): Discussion and worksheets

Stock Market:

1. What are the 3 main types of business ownership?
2. What is the difference between a private and publicly traded corporation mean?
3. What is the advantage of incorporating?
4. What is speculation?

Go to www.investopedia.com and create a login.

Wed Nov 16

Marketing 11 Read Pages 123-125 and skim 125-132.

Next, go the the following link and work on the activity with a partner. Do question three on paper, you do not need to do a skit. http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html

Use THIS Link for the information!!

https://www.cia.gov/library/publications/the-world-factbook/geos/rp.html

Marketing 12

Present your commercials and choose your next assignment.

Tue Nov 15

Commercials

Talk on Mode Median and Mean as well as pie and line graphs.

Next go to the following link and complete the questions.

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 1) In 2005 What percent of all drinks sold in Canada were

a) coffee

b) Carbonated drinks

c) wine

2. (Figure 2). Canada both imports and exports Tea and Coffee. We import (bring in) more than we (export). How much (in $) do we import more than we export?

3. (Figure 6)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

4. (Figure 7)

a) What is the difference in exports of processed tea between 1998 and 2006?

b) What is the difference in imports of processed tea between 1998 and 2006?

Marketing 12

You will need to be ready to present your commercials.

There is also a NEW PROJECT, there is a handout for it.

Thur Nov 10

Commercial Day

Marketing 11

HERE IS THE LINK!!!
http://bbm.ca/index.php?option=com_content&task=view&id=87&Itemid=70 Click on the top link in NATIONAL.

Please FINISH your projects from yesterday.

Marketing 12

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Present on Tuesday!!

Wed Nov 9

Next we are going to have a powerpoint presentation and some notes.

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class. You will have class time to work on the assignments. Here are the 2 links that you will need for the secondary data portion of this assignment. Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Tuesday!!

Marketing 12

Today you will be looking at the 2010 Olympics. You can work on the following questions alone or in pairs.

http://www.vancouver2010.com/

The Olympics is essentially a Brand Name. In order to protect the brand VANOC (Vancouver Olympic Committee) has Trade Marked the words Olympic, Olympics, and 2010 Olympics in Vancouver and Whistler.

1. What does Trademark mean?

2. What implications does this have for local and large businesses in Vancouver and Whistler?

With each Olympics, they release new mascots (Icons). These are meant to enhance the games and allow marketers to target children and families.

3. What are the 3 (4) icons for the 2010 Olympics? Include pictures

4. Do you think that they were successful, why or why not?

With each Olympics, they create unique medals.

5. What makes these 2010 medals unique?

6. Are the medals designed to reflect Canada? How?

Each Olympics the Canadian Athletes get new uniforms. They were released a while ago to a mixed reaction. They are designed to be worn by the athletes but also to be sold to the public for profit. Go on-line and find some pictures of them.

7. Since these are designed to be sold to the public, which target market/ demographic groups are they trying to sell to?

8. Do you think that the design will sell and be a success or a failure, explain?

Tue Nov 8

Today we are going to look at Video games (commercial day moved to tomorrow)

Today, MW3 is relaeased. Go to the website and then answer the following questions. http://www.callofduty.com/mw3

1. How does the game seem to be advertised/promoted?

2. What are the revenue streams for the game? In other words, how will the game make money?

Vancouver is one of the biggest regions in the world for Video game development. Go to the following link to answer the next quesitons. http://www.techvibes.com/blog/biggest-video-game-companies-in-bc-2011-edition-2011-01-14

3. How many major video game companies are located in Vancouver?

4. How many employees do they have in total?

Next, you are to pick a video game, anyone, to use to answer the following questions.

5. Briefly describe the game and who is the specific target market.

6. How is the game marketed? Be specific.

7. Do you think the game will be a commercial success (will it make money), why or why not?

Thur Nov 3

Today and tomorrow you will all be looking at the different types of media that can be used in marketing.

You are to create a multi-media presentation of the different types of media that advertises may use.

Each type must have:
* a description of the type of media,
* Pros and Cons,
* and at least 3 advertising examples (the examples may be pictures, video, links, or sound)

You will find the information you need on pages 357-367

This is Due at the end of class on Friday!!

Wed Nov 2

BOTH Marketing 11 and 12's

First finish Yesterdays assignment.

Next, start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.

http://www.youtube.com/watch?v=xBIVlM435Zg

Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.

2. How much waw Arby's going to spend on their oven mit campaign?

3. What group of people (looking at the product life cycle) should marketers be focusing on.?

4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?

5. When marketers are trying to come up with new products, what advice would you give them after watching this video?