Good Morning,
Bonus Commercial Day and talk on retail sales.
Friday, December 16, 2011
Thursday, December 15, 2011
Thur Dec 15
Commercial Day
Marketing 11
Marketing 11
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:
The TOPIC is Snack Foods
Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive
The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
Marketing 12.
Research 'how stocks are priced'.
1. Explain how stock prices are determined.
Next, research dividends.
2. What are dividends and how do they work?
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
Marketing 12.
Research 'how stocks are priced'.
1. Explain how stock prices are determined.
Next, research dividends.
2. What are dividends and how do they work?
Wednesday, December 14, 2011
Wed Dec 14
Good morning
Marketing 11. You have time to FINISH and HAND in your 'Igniting the Buzz' Projects, the toothpaste assignment and the Story of Stuff. Tomorrow is a new assignment so I want ALL of them in.
Marketing 12,
Today we are going to look at private ownership and why it is important.
1. Why is private property important in our economy.?
Marketing 11. You have time to FINISH and HAND in your 'Igniting the Buzz' Projects, the toothpaste assignment and the Story of Stuff. Tomorrow is a new assignment so I want ALL of them in.
Marketing 12,
Today we are going to look at private ownership and why it is important.
1. Why is private property important in our economy.?
Tuesday, December 13, 2011
Tue Dec 13
Commercial Day
First, finish the assignment from yesterday first.
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.
First, finish the assignment from yesterday first.
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.
Monday, December 12, 2011
Mon Dec 12
Marketing 11
Notes on Product Utility
Next finish your 'Ignighting the Buzz project'
Next Complete the following assignment.
Review Section 5.4 "Product Development and Utility"
Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)
http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html
CREST
http://www.crest.com/home/index.jsp (you will have to click on toothpastes)
COLGATE
http://www.colgate.ca/english/ourproducts/oralcare/index.html
NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.
DUE: The end of class Tomorrow
Marketing 12.
You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general?
Zeenat
1. How has the downturn in the developed world impacted the developing world (especially China)
Notes on Product Utility
Next finish your 'Ignighting the Buzz project'
Next Complete the following assignment.
Review Section 5.4 "Product Development and Utility"
Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)
http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html
CREST
http://www.crest.com/home/index.jsp (you will have to click on toothpastes)
COLGATE
http://www.colgate.ca/english/ourproducts/oralcare/index.html
NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.
DUE: The end of class Tomorrow
Marketing 12.
You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general?
Zeenat
1. How has the downturn in the developed world impacted the developing world (especially China)
Wednesday, December 7, 2011
Commercial Day :)
Video "Igniting the Buzz" on marketing new products and new marketing strategies
TODAY: Complete the video question first.
Next, finish the Utility assignment from yesterday
Then move on to your new project.
Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
New Project: You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ
(you will be given a hand out and an electronic copy is available on the shared drive)
Marketing 12
Stock Traders.
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?
Zeenat
1. What is the border agreement between Canada and the US that is being announced today.
2. Breifly outline the details of the deals.
Video "Igniting the Buzz" on marketing new products and new marketing strategies
TODAY: Complete the video question first.
Next, finish the Utility assignment from yesterday
Then move on to your new project.
Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?
New Project: You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ
(you will be given a hand out and an electronic copy is available on the shared drive)
Marketing 12
Stock Traders.
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?
Zeenat
1. What is the border agreement between Canada and the US that is being announced today.
2. Breifly outline the details of the deals.
Tuesday, December 6, 2011
Tue Dec 6
Good afternoon, sorry I am sick again,
This assignment is for BOTH Marketing 11 and 12's
Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.
http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html
1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.
This assignment is for BOTH Marketing 11 and 12's
Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.
http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html
1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.
Monday, December 5, 2011
Mon Dec 5
Go to the following link and answer the following questions.
http://www.virgin.com/home.aspx
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
Marketing 12
1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?
http://www.virgin.com/home.aspx
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
Marketing 12
1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?
Thursday, December 1, 2011
Fri Dec 2
Good morning, sorry I am still sick.
Marketing 11, your test is now on Monday.
First, finish any outstanding work from the last couple of days,
For today, you get to play games! But not just any games, games that may teach you a couple of things about money. Here is the website. Enjoy
http://practicalmoneyskills.com/english/resources/games/
Marketing 11, your test is now on Monday.
First, finish any outstanding work from the last couple of days,
For today, you get to play games! But not just any games, games that may teach you a couple of things about money. Here is the website. Enjoy
http://practicalmoneyskills.com/english/resources/games/
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