Fri Mar 29

Marketing 11

Make sure that your projects are handed in!

Today we are going to be talking about market share and market segment.

Please finish the work sheet and question 1a 1b 2a and 3a page 117 then hand them in via paper or email.

If you haven't already done so, finish the review questions from yesterday. We will be doing more review next week and your Chapter 3 quiz will be next THURSDAY

Marketing 12

Carry on with your projects but remember you will not get much class time next week.

Tue Jan 17

Commercial Day.

Today, both Marketing 11's and 12's will recieve your last assignment. I have decided to use this final assignment instead of a Final Exam, so there will NOT be a Final Exam, just this assignment.

Marketing 11

Marketing is more than just advertising. It involves creating an idea, invention, or innovation, then marketers are invovled in designing a product. Next they need to price and distribute the product. Finally they need to promote the product (4P's). Your assignment is to describe this process in detail. You can use one product as an example or you can talk abou the marketing process in general. To help you out, I have included a list of all of the key terms from the entire semester at the bottom of this post.


Marketing 12

You are all quite familiar with tradtional advertising, TV, newspaper, and radio ads. You are to write a paper explaining how advertising is changing. You have learned about Guerilla marketing, word of mouth marketing, mobile marketing, and using social networking to market. In your paper discuss how these and other stratagies are used to market products and services. You may include pictures/video as examples just make sure that you demonstrate your knowledge about how marketing is different now than it was 50 years ago.

Remember, your commercial projects are due to me on THURSDAY. NO LATES WILL BE ACCEPTED.

Final assignment DUE FRIDAY. Again, NO LATES!!!


MARKETING 11 Terms

Here is a list of terms for Chapter 1

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Marketing:

Industrial goods (finished goods)

Raw material

Supply and Demand

Marketing Organization (Regional, International, Brand, Distribution)

Target Market

aggregate market

differentiated market

Marketing mix (4 P's)

Product Mix

Promotions Mix

Pricing Mix

Place Mix

Brand / Branding

Push strategy

Pull strategy

* Census

Chapters 2 and 3.

Here is a list of what you are responsible for knowing for the Final Exam. Today we will have to computer based review activities and then you are to work on writing brief definitions for the following terms to study from. We will work on the difficult ones as a group.

* = Not in Textbook

Chapter 2

Customer

Consumer

(*) Consignment

Gatekeeper

Product Life cycles (traditional, seasonal, fad, niche)

fad vs trend

demographics

baby boomers

Thorndikes Law of Effect

Maslow's Hierarchy of Needs

Household name

* Celebrity endorsement

Bust

* Spin off product

Chapter 3

profit

free market

perfect competition

monopoly

oligopy

private property

public property

R & D (research and development)

direct competition

indirect competition

customer loyalty (card)

production cost

Top of the mind

Service base

Product base

value added service

market share

* communism

market segment

landed cost

category killer

Chapter 4

market research

hard data

primary data

secondary data

periodicals

consultants

quantitative research

qualitative research

test marketing

closed ended questions

open ended questions

random sampling

media reasearch

consumer tracking devices

*how store design increases sales

*how store design decreases shrinkage

*shrinkage

Chapter 5

feasibility study

invention

innovation

8 stages of product development

utility

form utility (material, sent,flavour, colour, design, packaging)

information utility

place utility

time utility

possession utility

product mapping

marketing oppourtinity analysis

cost benefit analysis

ergonomics

* GATT

* WTO

* Subsidies

* Hyperinflation

* Tween

* Age Compression

* Word of mouth marketing (idea virus)

* commercial real estate

* residential real estate

(*) Slogan

(*) Jingle

* Knock off

Here is the list of terms from Chapter 9.

Advertising is most important for

identical

mass marketed

easy to describe

low priced

new

heavily competitive

Brand awareness

brand trial

brand preference

brand reminder

brand repositioning

Unique selling proposition

SWOT

biological appeal

emotional appeal

rational appeal

social appeal

8 Types of media with advantages and disadvantages for each.

Lobbyist

Contests and sweepstakes

refunds and rebates

redemption

premium

self liquidators

Point of purchase

Wed Jan 11

For BOTH Marketing 11 and 12
Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions.

LINK

1. What is a concept car and why are they made?

2. You are now to pick 2 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful.

Enjoy.

Tue Jan 10

Commercial Day

Marketing 11

Please read through pgs353-367

Next, answer questions 1a, 2a and 3a

Marketing 12.

Today you are to create a blog post that will be put on the class blog to share. You are to research the 2012 consumer electronics show and create a post about 1 or 2 interesting products. You need to describe them, (you can use pictures and links). You need to also say how (if at all) the company is marketing the product, and finally if this product will be successful (explain your reasoning). Send me your post and I will put it on the blog.

Search CES 2012 on google, in youtube or in news sites.

Mon Jan 9

Marketing 11
Read and discuss Section 9.1 in your textbook. 2 Worksheets to complete. Please HAND in the 2nd worksheet ONLY.

You will then have time to catch up on any missed work. All missed work due TOMORROW!!
Go online and find some billboard advertisements. Next copy the chart below. You need to find two examples of advertisements that fit the 4 advertising appeals. (Social, biological, emotional, and rational). Please hand this in when you are finished.


Advertisement Target Market Advertising Goal Advertusing Appeal Overall
(picture of ad) (see textbook) (social, emotional, etc) Effectiveness
1-10 (opinion)

Marketing 12

Negative Advertising"

"Negative Advertising"

Sometimes calle attack ads have become the staple of political campaigns. Now negative advertising is gaining in popularity throughout the ad business. But do negative ads work? This week, Terry O'Reilly explores the attraction- and danger- of ads that take shots at rivals. He shows how some great campaigns are negative without seeming negative. And he'll recall some notable negative campaigns that backfired. Go to the following link and listen to the podcast, but before you do, watch the video's below as Terry O'Reilly talks about these ads in the podcast. You may use headphones of course. Once you've watched the videos and listened to the podcast, answer the questions below.

Listen to this episode as streaming audio (runs 27:30)


Same war, different campaign. Terry explains why this ad featuring MC Hammer was banned in Japan and what Pepsi had to change in the spot to have it air in the U.K.



1. What do you think of negative advertising?

2. Does negative advertising work? why or why not. use examples.

3. What is a potential danger of negative advertising.

4. Find at least one other example of negative advertising, it could be a link to a commercial or website.

Fri Jan 6

Marketing 11

CH 5 TEST

Marketing 12

Go to the following link and read the article on the future (it is several pages long) and answer the following questions?

http://www.macleans.ca/science/technology/article.jsp?content=20071008_110118_110118

1. According to the article, how will homes be different in the future?
2. As a young person what are some business oppourtunities that may exist for you because of changing home technology?

3. According to the article, how may cars be different in the next 10 years?
4. What's your opinion, do you think that these changes would be good/bad why/why not?

5. What are some of the changes predicted for the office?

6. How will entertainment change in the future?
7. Come up with at least 5 business oppourtunities that these changes may create for you?

Thur Jan 6

Commercial Day

Today we are going to finish looking at scams and how to protect yourselves.


go to the following website and complete the on-line quiz. When you are finished, check your answers and see how you did.
http://www.abcfraud.ca/English_1.pdf

On a peice of paper, write down 5 things that you have learned about scams in the last three classes. (It will be your ticket out of the door)

As you are working, I will talk to each of you about your marks and progress.

Wed Jan 4

Good afternoon. I'm sorry I'm away yet again. I had to have another test done that has taken longer than expected.

First All Marketing students please complete the questions from yesterday's class.

Next

Marketing 11

Complete Review Questions 1-5, 7 and 8 on pages 200-201. With ques 4, you will need to look up what ergonomics means.

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketinghttp://www.blogger.com/img/blank.gif
tween
age compression
ergonomics

Marketing 12

Today you are going to look at the Consumer Electronics show that will be going on next week in Las Vegas. It is where new and ground breaking products and gagets are released to the North American market and where companies try to market their new inventions/innovations.

LINK

questions

1. Take a look at the website above and search on youtube for CES. In your own words what is the CES?
2. After looking on youtube, what is one product that you find interesting? (it could be a good or bad product)
3. Why is a show like CES important for small companies?
4. Is it a good idea to have a large show like this where all these technologies are shown at the same time? Why/why not.

We will check in again next week to see what they have to offer this year for cutting edge new products.

Tue Jan 3

Welcome Back and Happy New Year

Commercial Day.

Marketing 11

Here are the terms for Chapter 5 Review. Test on THURDAY.

CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics


Marketing 12

Check and update stocks

BOTH Marketing 11 and 12. Today we will watch a video on ID theft.

1. How do ID thieves 'test' if stolen credit cards to see if they work?
2. Why are products boght online from inside the US shiped to a US address?
3. What is phishing?
4. Turn to a neighbor and discuss if either of you have ever had anyone try to scam you. Describe one of the situations.