Fri Dec 16

Good Morning,

Bonus Commercial Day and talk on retail sales.

Thur Dec 15

Commercial Day

Marketing 11

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/lowfat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

Marketing 12.

Research 'how stocks are priced'.

1. Explain how stock prices are determined.

Next, research dividends.

2. What are dividends and how do they work?

Wed Dec 14

Good morning

Marketing 11. You have time to FINISH and HAND in your 'Igniting the Buzz' Projects, the toothpaste assignment and the Story of Stuff. Tomorrow is a new assignment so I want ALL of them in.

Marketing 12,

Today we are going to look at private ownership and why it is important.
1. Why is private property important in our economy.?

Tue Dec 13

Commercial Day

First, finish the assignment from yesterday first.

Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions.

1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.

Mon Dec 12

Marketing 11

Notes on Product Utility

Next finish your 'Ignighting the Buzz project'

Next Complete the following assignment.
Review Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST
http://www.crest.com/home/index.jsp (you will have to click on toothpastes)

COLGATE
http://www.colgate.ca/english/ourproducts/oralcare/index.html
NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.

DUE: The end of class Tomorrow

Marketing 12.

You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general?

Zeenat

1. How has the downturn in the developed world impacted the developing world (especially China)

Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY: Complete the video question first.
Next, finish the Utility assignment from yesterday
Then move on to your new project.

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

New Project: You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ
(you will be given a hand out and an electronic copy is available on the shared drive)

Marketing 12

Stock Traders.
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Zeenat

1. What is the border agreement between Canada and the US that is being announced today.
2. Breifly outline the details of the deals.

Tue Dec 6

Good afternoon, sorry I am sick again,

This assignment is for BOTH Marketing 11 and 12's

Today you will be looking at a real life example of supply and demand. Go to the following link on rising global food prices and answer the following questions.

http://www.cbc.ca/news/business/story/2011/03/04/f-canadian-food-prices.html

1. What is causing food prices to rise?
2. What impact does it have on Canadians, low income, high income?
3. List some pieces of information that you learned from this article.

Mon Dec 5

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12

1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?

Fri Dec 2

Good morning, sorry I am still sick.

Marketing 11, your test is now on Monday.

First, finish any outstanding work from the last couple of days,
For today, you get to play games! But not just any games, games that may teach you a couple of things about money. Here is the website. Enjoy

http://practicalmoneyskills.com/english/resources/games/

Thur Dec 1

Chapter 4 Test Is POSTPONED until tomorrow!

Next please read pages 164 and 165 and answer questions 2 and 3.

When you finish, please go to the following website

www.feedthepig.org

Take the 'Beat your brain' and the '5% challenge' on the home page

Next look at the section "think having money is about luck" and watch the commercials

Next please read pages 164 and 165 and answer questions 2 and 3.

Marketing 12.

Also go to the feed the pig website and

Wed Nov 30

Chapter 4 test TOMORROW

Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.
Now, here are some quotes from famous people who ended up being totally wrong (funny).
http://www.planetmike.com/jokes/lists/words_of_wisdom.shtml


Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.

http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/3662631/

http://www.cbc.ca/marketplace/pre-2007/files/home/failedproducts/

1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks
DUE DATE: Friday Dec 2

Marketing 12, carry on with Projects

Tue Nov 29

Commercial Day

Marketing 11

Today we are going to do a review for Chapter 4. If you haven't already, please finish the review questions from last week. TEST on THURSDAY!!

Talk on Mode, Mean, and Median

Next we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Marketing 12

Worksheet, discussion and continue on project (stocks)

Zeenat. Continue with powerpoint

Include: What is a freetrade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Mon Nov 28

Good morning, please hand in your store layouts if you haven't already.

Next, all students are to create a commercial at the following link. Think of some stratagies that you have seen in other commercials. Please e-mail me your commercial when you finish.

Bombay TV - Subtitle A Movie (http://www.grapheine.com/bombaytv/index.php?lang=uk)

Next we will play a review game on Chapter 4.

Commercial Day (since I was away)

Marketing 11
Today you can finish up your store layouts.

Next please complete the following Chapter review and show it to me for competion marks.

NEXT start to review for Chapter 4,

Chapter Review: Questions 2, 3, 4, 7, and 12 on pages 160 and 161
HOMEWORK: STUDY!!!

Marketing 12.

Today we are going to talk about 'Incentives' and 'private property' (ownership).

Thur Nov 24

Sorry for being away again.

Marketing 11. Here is a link that may help you with your projects DUE MONDAY

www.smartdraw.com

Marketing 12

Please carry on with your investments

Zeenat. Please go on-line and see if you can find any news items on Free trade agreements with Canada. For example, we are about to sign a free trade agreement with Honduras.

Tue Nov 22

Today Marketing 11 will be presenting thier commercial assignments.

NEW PROJECT

You are to create a store layout for a store type of your choice. Your layout must

* Increase sales
* Decrease shrinkage
* Have a legend explaining how your store does this

Marketing 12

Time to work on projects

Mon Nov 21

Marketing 11

Time to work on your presentations that are Due Tomorrow.

Notes on store layout and design.

Marketing 12

Discussion and time to work on investements.

Thur Nov 17

Commercial Day

Marketing 11

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Marketing 12

Today we will be looking at Macro Economics and starting our unit on the stock market.

Macro Economics (Zeenat): Discussion and worksheets

Stock Market:

1. What are the 3 main types of business ownership?
2. What is the difference between a private and publicly traded corporation mean?
3. What is the advantage of incorporating?
4. What is speculation?

Go to www.investopedia.com and create a login.

Wed Nov 16

Marketing 11 Read Pages 123-125 and skim 125-132.

Next, go the the following link and work on the activity with a partner. Do question three on paper, you do not need to do a skit. http://www.worldofmarketing.nelson.com/studactivities_ch04_01.html

Use THIS Link for the information!!

https://www.cia.gov/library/publications/the-world-factbook/geos/rp.html

Marketing 12

Present your commercials and choose your next assignment.

Tue Nov 15

Commercials

Talk on Mode Median and Mean as well as pie and line graphs.

Next go to the following link and complete the questions.

http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

1. (Figure 1) In 2005 What percent of all drinks sold in Canada were

a) coffee

b) Carbonated drinks

c) wine

2. (Figure 2). Canada both imports and exports Tea and Coffee. We import (bring in) more than we (export). How much (in $) do we import more than we export?

3. (Figure 6)

a) Since 1998, have coffee imports in Canada increased overall or decreased?

b) Have exports decreased or increased? By how much?

4. (Figure 7)

a) What is the difference in exports of processed tea between 1998 and 2006?

b) What is the difference in imports of processed tea between 1998 and 2006?

Marketing 12

You will need to be ready to present your commercials.

There is also a NEW PROJECT, there is a handout for it.

Thur Nov 10

Commercial Day

Marketing 11

HERE IS THE LINK!!!
http://bbm.ca/index.php?option=com_content&task=view&id=87&Itemid=70 Click on the top link in NATIONAL.

Please FINISH your projects from yesterday.

Marketing 12

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

Present on Tuesday!!

Wed Nov 9

Next we are going to have a powerpoint presentation and some notes.

(powerpoint available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

Assignment on Primary and Secondary Data/Advertising on TV

There will be a handout given and explained in class. You will have class time to work on the assignments. Here are the 2 links that you will need for the secondary data portion of this assignment. Good luck with your "Hover Shoes"

http://www.gaebler.com/Television-Advertising-Costs.htm

http://jam.canoe.ca/Television/TV_Ratings/

HOMEWORK: Finish todays "Hover Shoes TV advertising assignment" for Tuesday!!

Marketing 12

Today you will be looking at the 2010 Olympics. You can work on the following questions alone or in pairs.

http://www.vancouver2010.com/

The Olympics is essentially a Brand Name. In order to protect the brand VANOC (Vancouver Olympic Committee) has Trade Marked the words Olympic, Olympics, and 2010 Olympics in Vancouver and Whistler.

1. What does Trademark mean?

2. What implications does this have for local and large businesses in Vancouver and Whistler?

With each Olympics, they release new mascots (Icons). These are meant to enhance the games and allow marketers to target children and families.

3. What are the 3 (4) icons for the 2010 Olympics? Include pictures

4. Do you think that they were successful, why or why not?

With each Olympics, they create unique medals.

5. What makes these 2010 medals unique?

6. Are the medals designed to reflect Canada? How?

Each Olympics the Canadian Athletes get new uniforms. They were released a while ago to a mixed reaction. They are designed to be worn by the athletes but also to be sold to the public for profit. Go on-line and find some pictures of them.

7. Since these are designed to be sold to the public, which target market/ demographic groups are they trying to sell to?

8. Do you think that the design will sell and be a success or a failure, explain?

Tue Nov 8

Today we are going to look at Video games (commercial day moved to tomorrow)

Today, MW3 is relaeased. Go to the website and then answer the following questions. http://www.callofduty.com/mw3

1. How does the game seem to be advertised/promoted?

2. What are the revenue streams for the game? In other words, how will the game make money?

Vancouver is one of the biggest regions in the world for Video game development. Go to the following link to answer the next quesitons. http://www.techvibes.com/blog/biggest-video-game-companies-in-bc-2011-edition-2011-01-14

3. How many major video game companies are located in Vancouver?

4. How many employees do they have in total?

Next, you are to pick a video game, anyone, to use to answer the following questions.

5. Briefly describe the game and who is the specific target market.

6. How is the game marketed? Be specific.

7. Do you think the game will be a commercial success (will it make money), why or why not?

Thur Nov 3

Today and tomorrow you will all be looking at the different types of media that can be used in marketing.

You are to create a multi-media presentation of the different types of media that advertises may use.

Each type must have:
* a description of the type of media,
* Pros and Cons,
* and at least 3 advertising examples (the examples may be pictures, video, links, or sound)

You will find the information you need on pages 357-367

This is Due at the end of class on Friday!!

Wed Nov 2

BOTH Marketing 11 and 12's

First finish Yesterdays assignment.

Next, start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.

http://www.youtube.com/watch?v=xBIVlM435Zg

Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.

2. How much waw Arby's going to spend on their oven mit campaign?

3. What group of people (looking at the product life cycle) should marketers be focusing on.?

4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?

5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Tue Nov 1

Marketing 11 and 12

Finish watching The Greatest Movie Ever Sold.

When you finish, you are to write a paragraph explaining what you learned and found interesting in the Movie. I am looking for well thought out examples of what you learned.

This assignment is out of 10 so be thorough.

Fri Oct 28

Marketing 11

Chapter 3 Test

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Marketing 12

Please listen to the radio show at the following link. Also, there are pictures and video to accompany the show.
Then answer the questions below.
http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/09/season-five-three-foot-marketing-the-battleground-in-store-2/

1. Where do most people make their purchasing decisions?

2. Where is the most travelled sections of a grocery store?
3. What is an endcap and how are they used for selling?
4. What are most of the types of impulse buying?
5. How does music affect the way people shop?
6. What tv screens are seen by the most people?
7. What is a QR code and why are they useful? (to Bestbuy for example)
8. Why are in store samples so important?

Thur Oct 27

Marketing 11

Commercial Day

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12

PLEASE BRING HEADPHONES for Tomorrow.

Use the following link to answer the questions,

http://www.businessknowhow.com/marketing/30secsales.htm

1. What is upselling?

2. Why is upselling so important?

3. How does the article say that you can upsell without annoying your customers.

4. How can we use upselling in the school store?

Wed Oct 26

Marketing 11 Today we will be doing some Review for your Chapter 3 test on FRIDAY.

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit Free market Monopolistic competition Oligopy

Monopoly Private property Perfect competition Direct Competition

R & D Market Share Market Segment Top of the Mind

Service base Product base Reputation Landed cost

Tariff Productivity Category killers Market

Selection Production Cost Price Competition

Command economy Attract new customers WTO

Take customers from competition Globalization Subsidies

Marketing 12

Go to the following link and read the 3 page article on Hot New Marketing Trends.

http://www.entrepreneur.com/marketing/marketingideas/article159814.html

Next you are to summarize the article highlighting each of the subcategories or 'tips'. I am going to select the one that is summarized 'best' to distribute to the rest of the class. By 'best' I don't necessarily mean longest, just clear and concise in a way that other students can understand.

Good luck!

Tue Oct 25

Commercial Day

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

First Finish your Tim Hortons assignment. Remember it is out of 10 marks so give me as many points as possible

Next, answer the following questions

1. What is a trademark?
2. Who can use a trademark and why?
3. Who decides who gets to use a trademark?

Next, try the game at the following link.

http://www.guessthelogo.com/

Mon Oct 24

Make sure that your projects are handed in.

Today we are going to be talking about market share and market segment.

Marketing 11

Please finish the two work sheets and question 1a 1b 2a and 3a page 117 then hand them in via paper or email.

Marketing 12

You are to create a research report/paper on how Tim Hortons has increased its market share through altertering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competetors. How has Tim's done this.

Out of 20. Due Wednesday. NO Pairs.

Tue Oct 18

Commercial Day

Present Projects

Marketing 11

You are to go to the following link and complete the activity. The last question asks you to create a roleplay. I will NOT ask you to perform the roleplay but only submit a script for the roleplay.

http://www.worldofmarketing.nelson.com/studactivities_ch03_03.html

Marketing 12

Finish your Sport Marketing Projects Due Thursday.

Mon Oct 17

Today you had time to work on your projects. Both Marketing classes projects are due Thursday

Fri Oct 14

Both Marketing 11 and 12 classes have time to work on their projects.

Wed Oct 12

Marketing 11
Finish your projects. Don't forget that they are Due TOMORROW!!

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Here is your next project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next THURSDAY and you will present them next FRIDAY.

Thu Oct 6

Commercial Day

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

Marketing 12 PROJECTS PROJECTS!!

Wed Oct 5

Present Projects

Discuss sustainable competitive advantages and non-sustainable competitive advantages.

Questions (please print and hand in when finished)

1. What is the difference between a sustainable and non-sustainable competitive advantage?

2. Go through and briefly (in your own words) describe each

3. Give an example of a company that has

a) a unique selling position

b) is heavily reliant on reputation

c) is reliant on convenienced) is a niche market
e) sells because of quality
Marketing 12, carry on with projects.

Tue Oct 4

Commercial Day

Marketing 12, work on Projects, DUE FRIDAY

Marketing 11

Notes on Free Market andRead Section 3.2 Competative Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

We will be presenting your projects tomorrow.

Marketing 12

Time for Projects DUE FRIDAY

Thur Sept 29

Marketing 11

CHAPTER 2 TEST

When you are done, you will recieve your first major project

Marketing 12

You are recieving a Major Project today,

Due at the end of today, a pitch for your Brand.

Wed Sept 29

Marketing 11

CHAPTER 2 Test Tomorrow!

First either ask Mr. Southwell what a Slogan is or look it up on-line,

Next, go to the following link and complete the activity. The person that presents the best slogan or jingle will win a prize.

http://www.worldofmarketing.nelson.com/studactivities_ch03_01.html

Marketing 12

(Presentation)

Today you are going to focus on Dubai. You will need to use the internet to answer the following questions. Feel free to help each other but do not copy.

1. What is Dubai?

2. What is it's number one industry?

3. What industry are they trying to build/improve?

4. What has happened to the Dubai economy recently?

5. What is scheduled to open in Dubai today? What do you think about it?

6. What is Dubai World? Is it successful so far? Explain

7. What are some of Dubai's other 'mega' projects?

8. Do you think Dubai's plan to change it's oil economy to a tourist economy targeting the very rich is a good one? Why or why not?

Tue Sept 27

Commercial Day

Marketing 11

Start by completing the reveiw below

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

Marketing 12

today we are going to take about 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can).

Fri Sept 23

Marketing 11

Yesterday we talked about motivational theory.

Many marketers divided peoples motivations into 4 main catagories

physiological/biological: need for food, warmth etc

safety: need to feel safe

social: want to belong and be liked

rational: thinking about the long term, education, savings etc.

TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, a link to a video commercial.

REVIEW: Please answer question #1 on page 78 in your textbook.

When you finish you can start to review for the next test on Chapter 2 .

here is a link to the review quiz and a list of terms that you must know for the test.

http://www.worldofmarketing.nelson.com/quizzes/chapter_2_self-quiz.htm

terms to know:

customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,

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Present Projects.

Thur Sept 22

Marketing 11

Notes and worksheet on Thorndikes Law of Effect and Maslos Heirarchy of Needs

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Time to work on projects

Wed Sept 21

Marketing 11

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

Time for project