First finish Yesterdays assignment.
Next, start by watching the following link. The presenter is an expert, world renouned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.
1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much waw Arby's going to spend on their oven mit campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refridgerated section even though it didn't need to be refridgerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?
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