Tue Nov 1

Marketing 11 and 12

Finish watching The Greatest Movie Ever Sold.

When you finish, you are to write a paragraph explaining what you learned and found interesting in the Movie. I am looking for well thought out examples of what you learned.

This assignment is out of 10 so be thorough.

Fri Oct 28

Marketing 11

Chapter 3 Test

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.

First, go to the following link of the 10 most controversial ads of 2006.

http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials

2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN

Marketing 12

Please listen to the radio show at the following link. Also, there are pictures and video to accompany the show.
Then answer the questions below.
http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/09/season-five-three-foot-marketing-the-battleground-in-store-2/

1. Where do most people make their purchasing decisions?

2. Where is the most travelled sections of a grocery store?
3. What is an endcap and how are they used for selling?
4. What are most of the types of impulse buying?
5. How does music affect the way people shop?
6. What tv screens are seen by the most people?
7. What is a QR code and why are they useful? (to Bestbuy for example)
8. Why are in store samples so important?

Thur Oct 27

Marketing 11

Commercial Day

Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Marketing 12

PLEASE BRING HEADPHONES for Tomorrow.

Use the following link to answer the questions,

http://www.businessknowhow.com/marketing/30secsales.htm

1. What is upselling?

2. Why is upselling so important?

3. How does the article say that you can upsell without annoying your customers.

4. How can we use upselling in the school store?

Wed Oct 26

Marketing 11 Today we will be doing some Review for your Chapter 3 test on FRIDAY.

Please complete question #1 and 2 on pages 118 and hand them in when you are finished.

Here are a list of some of the terms and ideas that you will need to know.

Profit Free market Monopolistic competition Oligopy

Monopoly Private property Perfect competition Direct Competition

R & D Market Share Market Segment Top of the Mind

Service base Product base Reputation Landed cost

Tariff Productivity Category killers Market

Selection Production Cost Price Competition

Command economy Attract new customers WTO

Take customers from competition Globalization Subsidies

Marketing 12

Go to the following link and read the 3 page article on Hot New Marketing Trends.

http://www.entrepreneur.com/marketing/marketingideas/article159814.html

Next you are to summarize the article highlighting each of the subcategories or 'tips'. I am going to select the one that is summarized 'best' to distribute to the rest of the class. By 'best' I don't necessarily mean longest, just clear and concise in a way that other students can understand.

Good luck!

Tue Oct 25

Commercial Day

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) organic

c) bird friendly coffee

d) fair wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

First Finish your Tim Hortons assignment. Remember it is out of 10 marks so give me as many points as possible

Next, answer the following questions

1. What is a trademark?
2. Who can use a trademark and why?
3. Who decides who gets to use a trademark?

Next, try the game at the following link.

http://www.guessthelogo.com/

Mon Oct 24

Make sure that your projects are handed in.

Today we are going to be talking about market share and market segment.

Marketing 11

Please finish the two work sheets and question 1a 1b 2a and 3a page 117 then hand them in via paper or email.

Marketing 12

You are to create a research report/paper on how Tim Hortons has increased its market share through altertering/increasing their menu.

The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competetors. How has Tim's done this.

Out of 20. Due Wednesday. NO Pairs.

Tue Oct 18

Commercial Day

Present Projects

Marketing 11

You are to go to the following link and complete the activity. The last question asks you to create a roleplay. I will NOT ask you to perform the roleplay but only submit a script for the roleplay.

http://www.worldofmarketing.nelson.com/studactivities_ch03_03.html

Marketing 12

Finish your Sport Marketing Projects Due Thursday.

Mon Oct 17

Today you had time to work on your projects. Both Marketing classes projects are due Thursday

Fri Oct 14

Both Marketing 11 and 12 classes have time to work on their projects.

Wed Oct 12

Marketing 11
Finish your projects. Don't forget that they are Due TOMORROW!!

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)
http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG
http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.
http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

7. What kind of company's would only be successful in country's with Low GDP?

Marketing 12

Here is your next project

Now that you picked a sport, team and player here is your PROJECT.

You are to present it as a powerpoint presentation

Give a brief overview of your team and player
Explain the major sports organization that the team is part of (NBA, NHL etc)
How is the sports organization advertised? How does the Sports Organization make money(be specific)?
How is the Team Advertised, be specific and include multiple examples? How does the team make money?
What about an individual on the team. Are they marketed individually? Explain how,

Explain how sports creates great opportunities for marketing in general (ad space in arenas, celebrity endorsement etc)

DUE next THURSDAY and you will present them next FRIDAY.

Thu Oct 6

Commercial Day

Going International: Marketing in a Globalizing World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

You can present your project as a report or in a Powerpoint presentation.

TOTAL 50 MARKS!!

Marketing 12 PROJECTS PROJECTS!!

Wed Oct 5

Present Projects

Discuss sustainable competitive advantages and non-sustainable competitive advantages.

Questions (please print and hand in when finished)

1. What is the difference between a sustainable and non-sustainable competitive advantage?

2. Go through and briefly (in your own words) describe each

3. Give an example of a company that has

a) a unique selling position

b) is heavily reliant on reputation

c) is reliant on convenienced) is a niche market
e) sells because of quality
Marketing 12, carry on with projects.

Tue Oct 4

Commercial Day

Marketing 12, work on Projects, DUE FRIDAY

Marketing 11

Notes on Free Market andRead Section 3.2 Competative Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

We will be presenting your projects tomorrow.

Marketing 12

Time for Projects DUE FRIDAY