Marketing 11
Chapter 3 Test
Chapter 3 Test
Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.
First, go to the following link of the 10 most controversial ads of 2006.
1. Do you find any of these advertisements controversial/offensive? Which ones?
Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAIN
Marketing 12
Please listen to the radio show at the following link. Also, there are pictures and video to accompany the show.
Then answer the questions below.
http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/09/season-five-three-foot-marketing-the-battleground-in-store-2/
1. Where do most people make their purchasing decisions?
2. Where is the most travelled sections of a grocery store?
3. What is an endcap and how are they used for selling?
4. What are most of the types of impulse buying?
5. How does music affect the way people shop?
6. What tv screens are seen by the most people?
7. What is a QR code and why are they useful? (to Bestbuy for example)
8. Why are in store samples so important?
Please listen to the radio show at the following link. Also, there are pictures and video to accompany the show.
Then answer the questions below.
http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/09/season-five-three-foot-marketing-the-battleground-in-store-2/
1. Where do most people make their purchasing decisions?
2. Where is the most travelled sections of a grocery store?
3. What is an endcap and how are they used for selling?
4. What are most of the types of impulse buying?
5. How does music affect the way people shop?
6. What tv screens are seen by the most people?
7. What is a QR code and why are they useful? (to Bestbuy for example)
8. Why are in store samples so important?
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