Make sure that your projects are handed in.
Today we are going to be talking about market share and market segment.
Marketing 11
Please finish the two work sheets and question 1a 1b 2a and 3a page 117 then hand them in via paper or email.
Marketing 12
You are to create a research report/paper on how Tim Hortons has increased its market share through altertering/increasing their menu.
The report should include main changes or campaigns such as when Tim's started to sell lunch foods to capture lunch goers, breakfast foods, and soon to be dinner foods. Remember, you can increase market share by increasing the whole size of the market, or stealing it from your competetors. How has Tim's done this.
Out of 20. Due Wednesday. NO Pairs.
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