Wednesday, October 5, 2011

Wed Oct 5

Present Projects

Discuss sustainable competitive advantages and non-sustainable competitive advantages.

Questions (please print and hand in when finished)

1. What is the difference between a sustainable and non-sustainable competitive advantage?
2. Go through and briefly (in your own words) describe each
3. Give an example of a company that has
a) a unique selling position
b) is heavily reliant on reputation
c) is reliant on convenienced) is a niche market
e) sells because of quality
Marketing 12, carry on with projects.

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