Mon Dec 5

Go to the following link and answer the following questions.

http://www.virgin.com/home.aspx

1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN

Marketing 12

1. What are mutual funds?
2. What are the TSX, Dow Jones, NASDAQ?
3. What is a bear market? What is a bull market?