Commercial Day :)

Video "Igniting the Buzz" on marketing new products and new marketing strategies

TODAY: Complete the video question first.
Next, finish the Utility assignment from yesterday
Then move on to your new project.

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

New Project: You will be assigned an new project called NEW PRODUCTS / IGNITING THE BUZZ
(you will be given a hand out and an electronic copy is available on the shared drive)

Marketing 12

Stock Traders.
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Zeenat

1. What is the border agreement between Canada and the US that is being announced today.
2. Breifly outline the details of the deals.