Mon Dec 12

Marketing 11

Notes on Product Utility

Next finish your 'Ignighting the Buzz project'

Next Complete the following assignment.
Review Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

http://www.worldofmarketing.nelson.com/studactivities_ch05_03.html

CREST
http://www.crest.com/home/index.jsp (you will have to click on toothpastes)

COLGATE
http://www.colgate.ca/english/ourproducts/oralcare/index.html
NB: You will not be able to use the BACK button to go between toothpastes, you will need to click on the small X in the website when you bring up each toothpaste.

DUE: The end of class Tomorrow

Marketing 12.

You are to create a paragraph explaining what ENRON is/was and how it impacted the business world. Why was ENRON motivated to not report proper financial statements? What implications does this have for the stock market in general?

Zeenat

1. How has the downturn in the developed world impacted the developing world (especially China)