Yesterday we talked about motivational theory.
Many marketers divided peoples motivations into 4 main catagories
physiological/biological: need for food, warmth etc
safety: need to feel safe
social: want to belong and be liked
rational: thinking about the long term, education, savings etc.
TASK: You are to find 2 advertisement for each (physiological, safety, social, rational) need. They can be pictures, a link to a video commercial.
REVIEW: Please answer question #1 on page 78 in your textbook.
When you finish you can start to review for the next test on Chapter 2 .
here is a link to the review quiz and a list of terms that you must know for the test.
terms to know:
customer, consumer, gatekeeper, Product Life Cycle(s), niche, fad,trend, demographics, baby boomers, gender, non-users, motivation, Thorndikes Law of Effect, Maslow's Hierarchy of needs, The Buying Decision, Household name, Branding, Self actualization, Celebrity endorsement, Bust, the 4P's,
Marketing 12
Present Projects.
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