Tue Sept 13

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!

Next, please finish the assignment below

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Today you are going to be looking at 'The Bay'. It is the oldest company in human history so it has obviously had some success in changing with the times and repositioning itself as a brand.

Questions
1. Why is it important that companies change over time?

Use this link for question 2 http://www.vancouversun.com/life/goes+upscale/5393441/story.html

2. How and why is the Bay introducing 'The Room'

use this link for questions 3 and 4 LINK

3. What is the Topshop brand and why is it significant if the Bay carries it?

4. What target demographic is the Bay going after by changing the brands it carries?

use this link for question 5 and 6 LINK

5. What is the Bay doing to some of the restaurants it currently has?

6. From a branding, and customer perspective, why it the Bay changing its restaurants?