Notes and Read: PUSH and PULL strategies (Read pgs 26-28) and on product life cycles Discussion on 'Fads'
Activity: Answer the following questions after reading about Pet Rocks
1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?
2. Why do you think his idea worked?
Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.
3. Name and briefly describe your three fads
4. a) Why do you think fads happen?
b) How would marketing a fad be different that marketing a long term product?5. Now in your own words, define each of the following terms. Make sure to KEEP a copy to study for your first test!
Consumer market, test Market, aggregate market, differentiated markets, competitive markets, Push strategy, Pull strategy,
Marketing 12
Start by reading the article at the this LINK
Now answer the following questions.
1. Where did Google get its name?
2. How did Google get started?
3. What are some of Google's Corporate philosophies?
4. What sets google apart from its competition? Why do you think it was successful when other search engines weren't?
5. This article is from last year, go on-line and find out what is in the works for google in the near future. Are they coming out with new products or new features, if so what are they? Do you think they will be successful? Why or why not?
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