Wed Jan 4

Good afternoon. I'm sorry I'm away yet again. I had to have another test done that has taken longer than expected.

First All Marketing students please complete the questions from yesterday's class.

Next

Marketing 11

Complete Review Questions 1-5, 7 and 8 on pages 200-201. With ques 4, you will need to look up what ergonomics means.

Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

CHAPTER 5 STUDY SHEET

All of the following are fair game for Friday's Test!!

innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketinghttp://www.blogger.com/img/blank.gif
tween
age compression
ergonomics

Marketing 12

Today you are going to look at the Consumer Electronics show that will be going on next week in Las Vegas. It is where new and ground breaking products and gagets are released to the North American market and where companies try to market their new inventions/innovations.

LINK

questions

1. Take a look at the website above and search on youtube for CES. In your own words what is the CES?
2. After looking on youtube, what is one product that you find interesting? (it could be a good or bad product)
3. Why is a show like CES important for small companies?
4. Is it a good idea to have a large show like this where all these technologies are shown at the same time? Why/why not.

We will check in again next week to see what they have to offer this year for cutting edge new products.