Commercial Day
Today we are going to finish looking at scams and how to protect yourselves.
go to the following website and complete the on-line quiz. When you are finished, check your answers and see how you did.
http://www.abcfraud.ca/English_1.pdf
On a peice of paper, write down 5 things that you have learned about scams in the last three classes. (It will be your ticket out of the door)
As you are working, I will talk to each of you about your marks and progress.
Thursday, January 5, 2012
Wednesday, January 4, 2012
Wed Jan 4
Good afternoon. I'm sorry I'm away yet again. I had to have another test done that has taken longer than expected.
First All Marketing students please complete the questions from yesterday's class.
Next
Marketing 11
Complete Review Questions 1-5, 7 and 8 on pages 200-201. With ques 4, you will need to look up what ergonomics means.
Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm
CHAPTER 5 STUDY SHEET
All of the following are fair game for Friday's Test!!
innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketinghttp://www.blogger.com/img/blank.gif
tween
age compression
ergonomics
Marketing 12
Today you are going to look at the Consumer Electronics show that will be going on next week in Las Vegas. It is where new and ground breaking products and gagets are released to the North American market and where companies try to market their new inventions/innovations.
LINK
questions
1. Take a look at the website above and search on youtube for CES. In your own words what is the CES?
2. After looking on youtube, what is one product that you find interesting? (it could be a good or bad product)
3. Why is a show like CES important for small companies?
4. Is it a good idea to have a large show like this where all these technologies are shown at the same time? Why/why not.
We will check in again next week to see what they have to offer this year for cutting edge new products.
First All Marketing students please complete the questions from yesterday's class.
Next
Marketing 11
Complete Review Questions 1-5, 7 and 8 on pages 200-201. With ques 4, you will need to look up what ergonomics means.
Practice Test : http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm
CHAPTER 5 STUDY SHEET
All of the following are fair game for Friday's Test!!
innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketinghttp://www.blogger.com/img/blank.gif
tween
age compression
ergonomics
Marketing 12
Today you are going to look at the Consumer Electronics show that will be going on next week in Las Vegas. It is where new and ground breaking products and gagets are released to the North American market and where companies try to market their new inventions/innovations.
LINK
questions
1. Take a look at the website above and search on youtube for CES. In your own words what is the CES?
2. After looking on youtube, what is one product that you find interesting? (it could be a good or bad product)
3. Why is a show like CES important for small companies?
4. Is it a good idea to have a large show like this where all these technologies are shown at the same time? Why/why not.
We will check in again next week to see what they have to offer this year for cutting edge new products.
Tuesday, January 3, 2012
Tue Jan 3
Welcome Back and Happy New Year
Commercial Day.
Marketing 11
Here are the terms for Chapter 5 Review. Test on THURDAY.
CHAPTER 5 STUDY SHEET
All of the following are fair game for Friday's Test!!
innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics
Marketing 12
Check and update stocks
BOTH Marketing 11 and 12. Today we will watch a video on ID theft.
1. How do ID thieves 'test' if stolen credit cards to see if they work?
2. Why are products boght online from inside the US shiped to a US address?
3. What is phishing?
4. Turn to a neighbor and discuss if either of you have ever had anyone try to scam you. Describe one of the situations.
Commercial Day.
Marketing 11
Here are the terms for Chapter 5 Review. Test on THURDAY.
CHAPTER 5 STUDY SHEET
All of the following are fair game for Friday's Test!!
innovation
invention
co-operative
freasability study
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
marketing oppourtunity analysis
benefit analysis
knock off
word of mouth marketing
tween
age compression
ergonomics
Marketing 12
Check and update stocks
BOTH Marketing 11 and 12. Today we will watch a video on ID theft.
1. How do ID thieves 'test' if stolen credit cards to see if they work?
2. Why are products boght online from inside the US shiped to a US address?
3. What is phishing?
4. Turn to a neighbor and discuss if either of you have ever had anyone try to scam you. Describe one of the situations.
Friday, December 16, 2011
Thursday, December 15, 2011
Thur Dec 15
Commercial Day
Marketing 11
Marketing 11
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:
The TOPIC is Snack Foods
Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive
The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
Marketing 12.
Research 'how stocks are priced'.
1. Explain how stock prices are determined.
Next, research dividends.
2. What are dividends and how do they work?
3. When you are done, share your results with someone else. Explain how similar or different your chart was.
Marketing 12.
Research 'how stocks are priced'.
1. Explain how stock prices are determined.
Next, research dividends.
2. What are dividends and how do they work?
Wednesday, December 14, 2011
Wed Dec 14
Good morning
Marketing 11. You have time to FINISH and HAND in your 'Igniting the Buzz' Projects, the toothpaste assignment and the Story of Stuff. Tomorrow is a new assignment so I want ALL of them in.
Marketing 12,
Today we are going to look at private ownership and why it is important.
1. Why is private property important in our economy.?
Marketing 11. You have time to FINISH and HAND in your 'Igniting the Buzz' Projects, the toothpaste assignment and the Story of Stuff. Tomorrow is a new assignment so I want ALL of them in.
Marketing 12,
Today we are going to look at private ownership and why it is important.
1. Why is private property important in our economy.?
Tuesday, December 13, 2011
Tue Dec 13
Commercial Day
First, finish the assignment from yesterday first.
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.
First, finish the assignment from yesterday first.
Next we will watch the 'Story of stuff'. Then answer the questions.
The film shows problems with our current consumer culture but also points out some key marketing terms.
1. What is planned obsolecense?
2. What is percieved obsolecese?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing oppourtunities are being created by the Green Revolution for exisiting businesses, new businesses, and marketers. Feel free to use the internet as a resource.
Marketing 12 questions.
1. What is an externality.
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making thier production more environmentally friendly) if it affected their short term profits.
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